Fine-tuning your copy: text styling
Do you know exactly what you want to express with your text, but are not able to hit the nail on the head? We are happy to edit it, and support you on top with defining and maintaining your corporate language.
Do you know exactly what you want to express with your text, but are not able to hit the nail on the head? We are happy to edit it, and support you on top with defining and maintaining your corporate language.
Why should you have your text improved?
Having your text improved or edited makes sense whenever:
- You have the gut feeling that it does not precisely express what you want to say
- You know that the target group expects a certain formulation, which you cannot provide
- You are not the only one working on the text in your company – instead, several persons are involved
You can have your text reworked in light of two key aspects:
- You can have the text checked for orthographical or grammatical mistakes
- You can improve the style of the text, giving it a certain tone of voice or adding certain style elements consistently
Styling text
Are you familiar with this situation: you have written press releases or brochures, but think they can be even better? Punctuation, grammar and syntax are perfect, but there is just something missing? When it comes to text styling, we go a step further: we rework text in terms of its appeal and goals – while always keeping our sights on the target group(s). Here is where our repertoire ranges from an uncomplicated freshen-up to an extensive makeover. The following kinds of text, amongst others, make sense for some copy cosmetics:
- Press releases
- Advertising copy, e.g. ads or brochures
- Newsletters – print and online
- Blog articles
- Social media content
- Speeches
- Job ads
Would you like to book a fine-tuning for your copy? Then we look forward to your enquiry, without any obligations. We can polish up your text in English, German and Spanish – with other languages possible on request.
Satisfied customers
Prompt feedback, super-friendly and nice contact, good advice and always to the point right from the start. The right questions and the right answers. Fast and very well-prepared translations and text revisions.
Maintaining your corporate language
Just as your company has a corporate design, so, too, should it have its own corporate language that is specially developed and maintained. A corporate language is the language that your company speaks – and which ensures your message grabs attention effectively. Your corporate language, or your corporate wording, should be leveraged wherever you communicate in an official manner – both internally and externally. If you would like to ensure a consistent image of your company, it is important that you document the characteristics and terminology of your corporate language and make it available to everyone who writes up or reworks text for you.
These factors set a corporate language apart from others:
- Which language variants do you use (US or UK English)?
- Which style do you have?
- Which abbreviations to you use – and when?
- Which format do you use for numbers and dates?
- How do you go about having a gender-sensitive language?
- How is your company name or brand names and product descriptions written?
- Which specialist terms do you use and how are these written?
Terminology management
We at Text first support you in refining your corporate language and maintaining it. To achieve this, we set up a glossary in which we record how you communicate. Serving as the basis, for example, is annual reports or other company publications.
Once you take the time to define how you want to write specialist terms, names and similar, you can always refer to the glossary as soon as new text is written. This saves time and money, as you can avoid correction steps for translations or editing when it comes to corporate publications. Our terminology service pays off for annual financial reports, but also of course for frequent translations of press releases. Especially when different departments or service providers contribute to the generation of the content does it pay off to use our terminology management.
Do you need a corporate language guide?
Have you got any questions or would like advice?
We have a personal talk together, during which we agree to our joint teamwork flow and discuss which set-up is best for you. Just follow the link!
We are your experts for everything centred round language, text and culture – allowing us to connect companies with their customers. This means we listen closely, take a closer look and provide out-of-the-box advisory. The result: tailored solutions which enable you to get the most out of your text.
Frequently asked questions
We work quickly and are able to also meet short-term deadlines. Just write to us and let us know what you need. We’ll find a solution!
Styling, in the sense of reworking text, is offered for our key languages English, German and Spanish. Terminology management, as well as the development and maintenance of your corporate language, are offered in the following languages: English, German, Portuguese and Spanish.
We calculate our prices based on the following factors:
What is the level of difficulty of the text in terms of technicality and quality?
What type of text is required?
Where and how will the text be used?
Which target group(s) should be addressed?
Is a terminology service desired or useful?
Timing also plays a role: if you need it done very quickly and we are working for you late in the evening or at the weekend, we charge a rush or weekend surcharge.
Yes. Before starting, we ask you about your desired spellings, any names and other special factors such as corporate language.
If you send us your copy via the contact form or email, it is encrypted in compliance with the European GDPR. On request, we can create your own account so that you can upload your communications to our server effortlessly and securely via drag and drop.